About us

The Portal 12 online edition is owned by Portal 12 Ltd. The team that takes care of the site's content and maintenance has over 15 years of journalistic and administrative experience in the management of online publications. Our journalists have worked (work) in major international media, with a lot of experience in online publishing, print publications and creating high-quality video content.

Our team works according to and in accordance with all legislative norms in the field of media and journalism. Technically, we work with top-professional photo and video equipment, and we only use audio-visual materials and software for which we have arranged usage rights, licenses and payments to the authors/owners.

Why Portal12?
Because the Portal is a zone of constant movement. Because the Portal is mostly alocal, but it is always a connecting link.

Why 12?
There are many reasons for choosing the number 12. Simply put, we like it very much and it is connected in a special way to the team that launched the site - for each person in a special way. But here is a small part of the remaining reasons:
- 12 months
- 12 zodiac constellations
- 12 strands of human DNA
- The 12 Apostles
- 12 doors in the Revelation of John
- Pythagoras designated God with the number 1 and matter with the number 2, so he expressed the universe with the number 12
- 12 leaders from the side of the Light among the ancient Zoroastrians
- 12 gods of Mount Olympus among the ancient Greeks (14 in total, but never more than 12 at the same time)
- 12 Imams among Muslims
- Buddhists divide reality into 12 parts and life into 12 parts, which together form Samsara
- 12 portals of the 4th dimension, according to Eastern esotericists
- 12 are the moon phases
- The 12 psalms that are sung at night (the Bible)
- The Holy Spirit and the 12 Virtues (The Bible)
- Christian Christmas used to last 12 days and 12 nights
- The holy city of Jerusalem has 12 gates with 12 angels
- 12 main dimensions in our universe, according to metaphysicians
- 12 virtues according to Rudolf Steiner's Anthroposophy
- 12 senses according to Master Beinsa Duno, which a person will develop first in the course of his evolution
- The vibrations of the number 12 are analyzed as classic vibrations of a semantic charge relating to the integrity of the Universal Mind...

We work according to the highest standards of journalistic ethics, strictly following the Media Code of Ethics.

Affirming that everyone has the fundamental right to freedom of expression, access to information, protection of personal dignity and privacy, and the right to safety and security;
Reaffirming that the right of the media to operate without any censorship must be guaranteed;
Recognizing that to balance these rights, the media have both freedoms and responsibilities, both rights and duties;
By declaring that our main objective, adopting the spirit and letter of this Code, is to respect the right of the public to receive and disseminate reliable information so that citizens can play an active role in the conditions of a transparent democracy;
Recognizing our responsibility to respect these rights, we, the representatives of the Bulgarian media, accept the following principles:

1. Provision of reliable information to the public
1.1.1. We will provide the public with accurate and verified information and will not intentionally hide or distort facts.
1.1.2. We will not publish information that we know to be false.
1.1.3. We will not mislead the public and will clearly indicate where manipulated texts, documents, images and sounds have been used.
1.1.4. We will clearly distinguish facts from comments and assumptions.
we strive to present diverse opinions and perspectives.
1.1.5 In analysis and comments, we will affirm the Truth
1.1.6. When covering disputes, we will endeavor to give the affected parties an opportunity to express their position.
1.2.1. We will post a clear and sufficiently prominent correction once it is proven that inaccurate or misleading information has been posted, and we will apologize if necessary.
1.2.2. We will provide a right of reply to individuals and organizations directly affected by inaccurate or misleading postings.
1.3.1. We will endeavor to verify information prior to publication by seeking and using a variety of sources, and as far as possible we will indicate its origin.
1.3.2. We prefer to use identified sources over anonymous ones whose honesty and reliability cannot be judged by the public.
1.3.3. We will not disclose our confidential sources of information.
1.3.4. We will always indicate when information has not been confirmed.
2.1.1. We will collect information by honest and legal means, without hiding that we are journalists.
2.1.2. If we use decoys, hidden cameras and microphones or other special techniques, as well as concealing our professional identity, this will only be done if there is no other way to secure information of vital importance to the public interest; we will indicate in the information that such methods have been used.
2.2.1. We will not use threats, coercion or harassment to collect information.
2.3.1. We respect everyone's privacy.
2.3.2. We will avoid publishing photos and recordings taken outside of public places if the affected individuals do not consent.
2.3.3. We will not add to the suffering of people in distress or victims of crime, and we will communicate such information with compassion and restraint.
2.3.4. We will respect people's wish not to be disturbed in their grief.
2.3.5. Only a particularly important public interest can justify media interference in private and family life.
2.3.6. According to the practice of the European Court of Human Rights, public figures enjoy a lower degree of privacy protection and therefore information about their private life can be disclosed, but only when required by the public interest.
2.4.1. We will have a special responsibility to respect children's rights, including their right to be heard.
2.4.2. We will not take advantage of their inexperience and gullibility.
2.4.3. We will not publish information or photographs about the private lives of children unless it is of significant public interest.
2.4.4. We will not reveal the identity of children in trouble or affected by crime.
2.4.5. We will avoid interviewing children without the consent of a responsible adult.
2.5.1. Respecting everyone's right to live in safety and security, we will not publish material that incites or promotes hatred, violence or any form of discrimination.
2.5.2. We will not state race, religion, ethnicity, sexual orientation, mental or physical condition if these facts are not material to the meaning of the information.
2.6.1. We uphold the presumption of innocence and do not label anyone as a "criminal" prior to conviction.
2.6.2. If we have informed about charges against someone, we will also inform about the outcome of the legal process.
2.6.3. We will exercise caution in disclosing the identity of victims of crime and witnesses of crime, particularly in cases of sexual assault, unless the victims themselves agree to be identified.
2.6.4. We will refrain from glorifying or overly sensationalizing coverage of crime, violence and cruelty.
2.6.5. We will be careful not to be used as a platform by those who promote, incite or practice violence; we will report their actions with due restraint and only if it is in the clear public interest to do so.
2.7. decency
2.7.1. We will adhere to good tone and decorum in our posts.
2.8.1. When reporting suicides, we will avoid publishing details of how they were committed to limit the risk of copycats
3.1. We will not succumb to political or economic pressure or influence.
3.2. We will clearly distinguish editorial decision-making from the media's commercial policy.
3.3. We will clearly distinguish editorial content from paid publications, advertising from sponsored material.
3.4. We do not accept any personal, political or financial incentives that may affect our ability to provide the public with accurate information.
3.5. We will not use our access to information as a means of personal gain, especially in relation to information about business developments and financial markets.
3.6. We will not cover events or topics in which we have a direct personal interest, or state our personal interests where relevant to the material.
3.7. We respect the journalist's right to refuse to carry out assignments or to be named as the author of material that violates the letter and spirit of this code.
3.8. We will not pay sources for information, but where payment has been made to obtain information that the public has a right to know, we will make it clear that payment has been made for it.
4.1. We believe that relationships between the media, as well as between the media professionals working in them, should be characterized by mutual respect and fair competition, in order to preserve the authority of the profession.
4.2. We believe that the public has a right to know who owns and controls the media.
4.3. We consider all forms of plagiarism unacceptable.
4.4. We respect copyright and abide by copyright agreements.
4.5. Short excerpts from foreign material may be used without permission, but it must be stated from which media they are taken.
4.6. Longer excerpts or entire materials from other media may be used only with prior permission and credit to the author and media.
4.7. We will support our colleagues in other media when they are unfairly attacked or criticized. On the other hand, however, professional solidarity will not be an excuse for hiding or distorting information.
4.8. We believe that journalists who have complied with the letter and spirit of this code but are prosecuted by third parties for their publications should be supported by the media they work for.
5.1. Violation of the terms of this Code can only be justified if it is unequivocally proven that it was in the public interest.
5.2. In the sense of this code, information "in the public interest" should not be confused with information that is "interesting to the public"
5.3. A publication is "in the public interest" only when:
Is to protect health, safety and security;
Assists in the prevention and detection of serious crimes and abuse of power;
It protects the public from the danger of being seriously misled

Additional info and contacts: 

Portal 12 contributors